Kraft come a long way since J. L. Kraft started selling cheese from a horse-drawn wagon in 1903. Hard work, imagination and a commitment to bringing the world its favorite foods have helped it grow into a company that touches more than a billion people in 151 countries. Every day. One at a time. Kraft is structured along three dimensions, aligned with their global consumer sectors - beverages, cheese and dairy, convenient meals, grocery and snacks - …showed first 75 words of 1298 total…

…showed last 75 words of 1298 total…we make <Tab/>Respect - Caring for people, communities and the environment <Tab/>Integrity - Doing the right thing <Tab/>Openness - Listening to the ideas of others and encouraging an open dialogue These six values are what they should stand for. The customers plainly communicate what the world can expect of Kraft and what they must expect of theirselves.