The entrepreneurial characteristics that franchisees should have to be successful are the willingness to work hard and long hours. Starting a franchise is not a simple task and it demands a high energy level, especially in the beginning stages. A strong competitive drive is also an important trait, enjoying the challenge of reaching difficult goals and dedication are the drivers of success. The franchisee's belief in their ability to succeed and also instill that optimism …showed first 75 words of 825 total…

…showed last 75 words of 825 total…low-carb doughnut to fit in with others like McDonalds and Starbucks. Campbell, D. (2001, April 2).Will Krispy Kreme sweet ride sour?. Retrieved June 12, 2004 from: http://www.bizjournals.com/triad/stories/2001/04/02/story1.html Roberts-Witt, S. (2004, April 6). What Else is hot at Krispy Kreme?. Retrieved June13, 2004 from: http://www.pcmag.com/print_article/0,1761,a=121059,00asp Kinsman, M. (2004, May 26). Crash diet could be in Krispy Kreme's future. Retrieved June 12, 2004 from: http://www.signonsnadiego.com/uniontrib/20040526/news_1b26krispy.html