This paper will review how to manage a crisis using public relations. The company, American Wattage Corporation, is from the simulation located on the University of Phoenix website for aiding in the education of the Marketing 438 class. Proactive planning is when someone can predict what may be approaching and plan accordingly. An example in public relations would be the public relations team predicting different ways the publics may react to a new product or a …showed first 75 words of 458 total…

…showed last 75 words of 458 total…plan. A good company will have a plan in place for when a crisis strikes. Whether the crisis is an act of God or human error, a company will benefit from a plan. In the event a company does not have a plan the company should be honest and communicate openly to the publics. By doing so, a company should be able to come out of the crisis with a favorable response from its publics.