Executive Summary: The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company. I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s). By this process, I find out: Marketing is a very important tool for company to win the …showed first 75 words of 2870 total…

…showed last 75 words of 2870 total…J, Ostrom L.L, Rowe K.L, Schlacter J.L, Schmidt A.H, Shrock D.L.,(1995), Marketing-An Environmental Perspective, USA. <Tab/>Jobber. David, (2001), Principle And Practice of Marketing, <Tab/>Kotler P, Brown L, Adam S, Armstrong G., (2003), Marketing 6th Edition, NSW. Australia. <Tab/>R.Wilson & C.Gilligan., (1997), The Environment of Marketing, Sydney. <Tab/>http:// www.oral-b.com (07/05/2004. 21:17)