The marketing objectives that PeoplePC and Free-PC are apparent that they are trying to build market share leadership as the free computers will be a gimmick to attract massive amounts of people to enroll into its free deal. It is believed that with a large amount of audience at hand, companies could negotiate for lowest costs and highest long-run profits. It is apparent that the companies are trying to penetrate the market quickly using market …showed first 75 words of 1636 total…

…showed last 75 words of 1636 total…it is constantly getting more benefits and deals with this membership, secondly gaining similar partnership as the E*TRADE partnership, PeoplePC can actually gain more profits with its advertisement fees when its member's sign up with them. I would recommend de-emphasizing the "free" part of their promotion and stating what they are offering: the brand-name computer package, the unlimited internet access and special membership deal as the "free" statement may raise suspicion for the consumers.