Introduction. Marketing is an intricate part of any business, whether it is on the World Wide Web or not. Essentially marketing is the linking of a producer (or potential producer) of any given product or service offered with customers, both existing and potential. This is also true for all online businesses that conduct between business to consumer (B2C) or business to business (B2B). Marketing research is informed thru several social sciences, particularly psychology, …showed first 75 words of 1255 total…

…showed last 75 words of 1255 total…two businesses. Although B2C gets more publicity, the amount of money transacted annually through B2B is much greater than B2C. Reference: Berkowitz 2004. MarketingProfs.com. retrieved August 20, 2005, from site http:// www.marketingprofs.com/ea/qst_question.asp?qstid=1141 Lowery S. 2005. Internet Marketing Strategies Part 1: Three step Formula. Retrieved August 20, 2005 from site http://www.web-source.net/3steps.htm Wikepedia 2005, Wikepedia the online encyclopedia. Retrieved August 20, 2005 from site http://www.nowsell.com/marketing-guide/marketing.html