Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader, marketing is a part of the business. Because there are many ways to fulfill the needs of the customer, a straight-forward approach is to consider the four "Ps" of the marketing mix. This paper will examine the marketing mix and give examples of the …showed first 75 words of 1183 total…

…showed last 75 words of 1183 total…Survey. Retreived March 9, 2006 from http://www.airliners.net. Armstrong, G & Kotler, P. Marketing: An Introduction, Seventh Edition. (2005). New York: Prentice Hall. Kotler, P & Keller, K. Marketing Management, Twelfth Edition. (2006). New York: Prentice Hall. McCarthy, E.J. & Perreault, W.D. Basic Marketing: A Global Managerial Approach. (2002). New York: The McGraw-Hill Companies. McCarthy, E.J. & Perreault, W.D. Marketing: Principles and Perspectives, Fourth Edition. (2004). New York: The McGraw-Hill Companies