Question 1 Evaluate the validity of the pilot research undertaken by Marsden.For example was the supply chain orientation of the research sufficiently rigorous? What other sources of information could have been explored in the timescale required? Evaluation of pilot research undertaken 1.Supply chain orientation of research not rigorous enough Suggested improvements to Pilot research 1.Mary already new she would get very little response to her questionnaire to the 5 large players in the supermarket industry, but …showed first 75 words of 1512 total…

…showed last 75 words of 1512 total…relationships, however some companies prefer to remain independent from other companies. The power supermarkets hold help enable commitment on behalf of suppliers in joint planning and problem solving. 4.Quality schemes : - All of the major supermarkets now require all fresh produce to come from suppliers who are members of the assured produce scheme this as resulted in improvements in safety and quality and greater efficiency. 5. Retailers are able to replenish shop shelves within minimal timescales