Today McDonald's operates in the global quick service restaurant industry business. McDonald's was the pioneer of this business and it was McDonald's which made the quick service restaurant business a global industry by creating a huge global commercial empire. Currently McDonald's ranks 114th in the list of Fortune 500 companies and thanks to its pioneering processing and standardized approach to the commercial production of fast food, McDonald's has placed the quick service restaurant industry amongst the …showed first 75 words of 1452 total…

…showed last 75 words of 1452 total…exponential historic growth and of course the factor that McDonald's is a status symbol in other countries because it is a representative of the American culture. With revenues of more than 18.61 Billion and revenue growth of 11.3% McDonald's has the largest and fastest growing revenue figures and testament of its superior brand image. (Full Company Description) Other companies can imitate McDonald's operational strategies but they can not compete the invincible and resilient brand image of McDonald's.