The media is arguably the most influential tool for creating, influencing and reflecting public opinion and consciousness. It has the ability to shape societal views and norms. In fact, since the advent of the media's existence it has widely been used to accomplish this very task. That the media can serve this purpose is especially evident if we examine the way it was used during the American civil rights movement. This movement took place between 1954 …showed first 75 words of 3151 total…

…showed last 75 words of 3151 total…gt;=1&sid=2&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&T <Tab/>S=1076793487&clientId=10843> Torres, Sasha. Black, White and in Color: Television and Black Civil Rights. Princeton: <Tab/>Princeton UP, 2003. Winters, Paul A. et al. The Civil Rights Movement. San Diego: Greenhaven Press, Inc., <Tab/>2000.