This age or 21st century has been termed as age of technology. This is the age when everything we do in our daily life has got something to do with modern technology. In other way we are making our life more complex then it was few years back. Lets take game for example, the 2oth century was the age of physical activities and sports. We used to play games in the field and if not …showed first 75 words of 1770 total…

…showed last 75 words of 1770 total…stated earlier and is more relevant to PAIBOC principle stated in the book mentioned earlier. The communication technique used in the Checkered Flag is more visual based with lot of colours and eye catching sketches, whereas the one for the Soccer kid is the work of a perfect communicator with lots of text that speak the language that the Atari developer and marketer would like it to speak, and is understandable to its targeted audiences.