The single most important problem faced in cross-culture communications is ignorance. Interacting with foreign nationals is a tricky business. The road is paved with shortcomings, potholes, roadblocks, and signals misinterpreted by the other side. So how do we deal with this dilemma of international communication? We must know our target audience. The focus of this paper will be involved with Customs and Courtesies, approaches in business, and culture awareness. I will tailor this discussion from …showed first 75 words of 951 total…

…showed last 75 words of 951 total…go into meetings are far more important than the outcome. These are just a few examples of cultural awareness. We study these people and their culture to make us more effective with them. In closing, there are several cultures thought the world and each has its own set of morals and values to deal with. Only through study, careful planning, and cultural awareness will you be able to strike the big deal of your dreams.