Promotion Strategy at Gillette Founded in 1901, Gillette is a major player in several consumer product markets. Its Duracell, Oral-B, Braun and Gillette brands all lead their respective markets (Gillette, 2004a). This paper discusses the Gillette razor brands. It discusses why Gillette invests heavily in new product development and promotion and outlines the company's product and branding strategies. In January 2004, Gillette launched its newest razor product, a redesign of the Mach3 product called the M3Power. …showed first 75 words of 1170 total…

…showed last 75 words of 1170 total…id=598230& Gillette. (2004a). Gillette at a Glance. Gillette.com. Retrieved September 2, 2004 from the <Tab/>World Wide Web at: http://www.gillette.com/company/gilletteataglance.asp Gillette. (2004b). Gillette Powers Up the World's Best Shave with New M3Power. <Tab/>Gillette.com. Retrieved September 2, 2004 from the World Wide Web at: <Tab/>http://www.gilette.com/men/product_news/m3power_release.htm