A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weakness, Opportunities, and Threats. Strengths * We are a powerful retail brand. We have a reputation for value for money, convenience and a wide range of products all in one store. * We have grown substantially over recent years, and has experienced global expansion * The company has a core competence involving its use of information technology to support its international logistics system.(example, inventory …showed first 75 words of 310 total…

…showed last 75 words of 310 total…are the target of competition, locally and globally. * Being a global retailer means that you are exposed to political problems in the countries that you operate in. * The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.