Preface With the pace of globalization of world economy in 1990's, the business world has radically changed. Compared with former one, today's marketplace is enormously more complex. More markets become deregulated and boundaries blurred. Domestic market, at one time safe from foreign competitors, is now the aim of giant global company as well as global niche specialists. Recent advances in information technology have an extreme impact on modern society. Such temporal and spatial differences, however, …showed first 75 words of 1513 total…

…showed last 75 words of 1513 total…lost time, customers, revenues and reputation as well. So just pay enough attention to improve the whole process of communication in general. Be aware of the communication skills, target audiences, media, and constructive feedback. Careful consideration should also be given to ensure communication is clear and powerful for both all team members and external entities. In short, effective communication is vital not only for internal organizational behaviours, but also for corporate image and external cooperation.