Distinctive features of Shouldice Hospitals over its competitors * Shouldice Hospital focuses on a narrow segment of the patient base (hernia patients), providing high quality service at a low cost, hence capitalizing on the huge market potential in the field. * The Shouldice Method: The unique superior quality technique developed by Shouldice Hospital derives its advantage from the usage of local anesthetic, nature of surgical procedure employed, design of facility, and the postoperative regimen differentiating it markedly …showed first 75 words of 1054 total…

…showed last 75 words of 1054 total…should be advertised to leverage the strong brand name that the hospital has in Canada. Conclusion: On a comparative basis, it is better that Shouldice hospitals increase the number of beds by 50%, as it gives them a profit of $683,160 compared to the profits of option of working on Saturdays which turns out to be $271,254. We have also opted for the increase in capacity because of the negative fallout on morale that working on Saturday has.