Southwest Airlines Financial Analysis
Title: Southwest Airlines Financial Analysis
Category: /History/Asian History
Details: Words: 4538 | Pages: 17 (approximately 235 words/page)
Southwest Airlines Financial Analysis
Category: /History/Asian History
Details: Words: 4538 | Pages: 17 (approximately 235 words/page)
Executive Summary
The strategy of Southwest Airlines (SWA) has remained the same, which is to give customers low-cost, point-to-point airfare, with excellent customer service. This simple strategy has resulted in SWA posting profits for 30 consecutive years. While other airlines are downsizing, SWA is showing slow steady growth. This performance is evident throughout their SEC Filings.
First we will look at SWA's ROI and ROE compared to the rest of the industry. Two thousand and one
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K financial report retrieved October 31, 2003 from
http://media.corporate-ir.net/media_files/NSD/jblu/reports/2002_10K.pdf
Marshall, D., et al, 2002, Accounting: What the numbers mean [5th edition].
San Francisco: Irwin/McGraw Hill
Southwest Airlines 2002-2001 10K financial report retrieved October 31, 2003 from
http://www.southwest.com/investor_relations/swaar02.pdf
Southwest Airlines 2000-2001 10K financial report retrieved October 31, 2003 from
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