As with any company, Southwest Airlines has risks that have to deal with. For starters, co-founder and visionary leader Kelleher will soon be less involved in the firm's operations. Mr. Kelleher is responsible for the decision making of Southwest Airlines so it is going to be interesting to say the least when he takes a lesser role in the daily business of Southwest. Perhaps a more important risk, though, is the simple fact that Southwest …showed first 75 words of 871 total…

…showed last 75 words of 871 total…Strickland, Strategic Management Concepts and Cases. 13th Ed., New York, N.Y.; McGraw-Hill Higher Education, 2003, pp.C598-C604 (Thompson| Strickland, 2003, C-601). Gittell, Jody Hoffer, The Southwest Airlines Way, New York, N.Y.; McGraw-Hill, 2003, pp245-246 (Gittell, 2003, p.245-246). Trottman, Melanie, Southwest Airlines' Big Fuel-Hedging Call Is Paying Off --- Carrier Was Able to Protect Itself Against Soaring Energy Prices in Second Half, Wall Street Journal, Jan 16, 2001, http://bpaosf.bpa.arizona.edu/~syan/SWAirline.html, (Trottman, 2001)