1. What are the SWA mission, vision and goals? Are they well defined? <Tab/>Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. As stated from their web site. Southwest Airlines (SWA) began June 18, 1971; SWA first operated its first routes between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher founded the company, there goal was to …showed first 75 words of 1343 total…

…showed last 75 words of 1343 total…up against some benchmark that requires us to make a major decision we review our strategic definition of the airline and decide whether we depart from it. Southwest Airlines is in a very strong position and all its activities suggest that it will stay in this state for a long time to come. RESOURCES Web site www.iflyswa.com<Tab/> (text book) (wright amendment) Web site http://www.yenra.com/southwest-airlines