Starbucks : Internationalisation Process to Eastern Europe
Title: Starbucks : Internationalisation Process to Eastern Europe
Category: /Business & Economy/Marketing and Advertising
Details: Words: 13611 | Pages: 49 (approximately 235 words/page)
Starbucks : Internationalisation Process to Eastern Europe
Category: /Business & Economy/Marketing and Advertising
Details: Words: 13611 | Pages: 49 (approximately 235 words/page)
TABLE OF CONTENTS
STARBUCKS CORPORATION PRESENTATION<Tab/>4
1.<Tab/>STARBUCKS COMPANY<Tab/>4
1.1.<Tab/>Company Overview<Tab/>4
1.2.<Tab/>Business Description<Tab/>4
1.3.<Tab/>The core product<Tab/>5
1.4.<Tab/>A few financial data<Tab/>5
1.5.&…showed first 75 words of 13611 total…
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…showed last 75 words of 13611 total…for Hot drinks. Starbucks Corp. May 2004
www.oecd.org :
- Economic outlook n°76
- oecd in figures 2004 "Statistics on the member countries"
www.ico.org :
- International coffee organisation "coffee market report" September 2004
www.cia.gov
www.polandembassy.org :
economic and commercial section
"Starbucks Corporation brews up 49% increase in 4thQ profits" - Nation's restaurant news, 11/22/2004
S Tamer Cavusgil "Guidelines for exports market research
Johny K.Johansson "Global Marketing" 3rd Edition
Hollensen "Glo