Introduction Having experienced the SARS, July 7th, 2005 terrorist attack, and the Bird Flu, which have slowed down the UK economy and had an adverse effect on the hotel industry, there are now clear signs of recovery. This report will first examine the UK hotel market, discuss the major industry players and demonstrate the relative importance of key issues. Furthermore, it will explore the UK consumer trends, present the diversity of backgrounds of investors and provide …showed first 75 words of 2316 total…

…showed last 75 words of 2316 total…- Discounted cash flow; - Etc. Bibliography: Johnson, G. and Scholes, K., 2002, Exploring corporate strategy, 6th Ed, Harlow: Financial Times Prentice Hall. Lynch, R., 2003, Corporate strategy, 3rd Ed, Harlow: Financial Times Prentice Hall. The American Heritage Dictionary of the English Language www.mintel.com [10/11/05] www.hotelmarketing.com [10/11/05] www.answers.com/topic/hotel [10/11/05] www.bedandbreakfast.co.uk/ [14/11/05] www.caterer-online.co.uk [14/11/05] www.news.bbc.co.uk [15/11/05] www.hospitalitynet.org [15/11/05] www.4hoteliers.com [15/11/05] www.hotelbenchmark.com [18/11/05] Appendences