Introduction This assignment will focus on BMW as a whole. BMW is a Public Limited Company (PLC) in the Private Sector and their main objective is to make profit and cover their costs. A board of directors undertakes the day-to-day running of BMW. Being in the private sector they raise most of their capital though the sale of shares and of course their cars. Using a PESTAL Analysis, Porter Five Forces Framework, Resource Audit and …showed first 75 words of 8502 total…

…showed last 75 words of 8502 total…personal identification with the company and the overall appeal of BMW as an employer". As you can see from the quote the employees enjoy working for BMW, this makes its culture a positive and welcoming one. A board of directors some of which are from the Quandts family runs the business. In terms of financing a large percentage of the businesses profits are ploughed back into the company, into departments such as Research and Development.