Summary - Foreign Market Selection Criteria
Title: Summary - Foreign Market Selection Criteria
Category: /Business & Economy/Management
Details: Words: 2466 | Pages: 9 (approximately 235 words/page)
Summary - Foreign Market Selection Criteria
Category: /Business & Economy/Management
Details: Words: 2466 | Pages: 9 (approximately 235 words/page)
this is a summary grade A in my master assignment, so hope to help somebody else.
Summary - Foreign Market Selection Criteria lBrief statement of understanding of the topic The globalization of world economy and regional economic development create many business opportunities for companies that attempt to enter international markets. One of the very first concerns of firms that plan to start new or expand their existing international activities is the choice of one or
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Ucbasaran, D. (2002). "International market selection strategies selected by 'micro' and 'small' firms", Omega (Oxford), 30 (1), p51-68 Westhead, P., Wright, M., Ucbasaran, D., and Martin, F. (2001). "International market selection strategies of manufacturing and services firms", Entrepreneurship & Regional Development, 13 (1), p17-46 Williamson, Nicholas C. (1998). "Help for small exporting firms", Business & Economic Review, 44(4), p14-19 Young, S., Hamill, J., Wheeler, C., & Davies, J. R. (1989). International market entry and development strategies and management, Hertfordshire: Harvester Wheatsheaf