On January 30, millions of televisions will be tuned in to the American Broadcast Company's live coverage of the Super Bowl. The three hour-plus event draws as many as 130 million viewers at one time. According to NFL Research, sixty eight percent of Super Bowl viewers say they pay attention to the commercials and fifty two percent said they discussed the ads the next day. With so many people watching the event, businesses see the Super Bowl …showed first 75 words of 381 total…

…showed last 75 words of 381 total…money invested in advertising, however, should return much more than that which was invested. The commercial air time during the Super Bowl is such a valuable commodity, that although it costs millions of dollars, those who invest in this form of advertising believe they will make a much greater profit in return. 380 Words Bibliography Catherine Valenti, (January 16,2000), War of the Web Sites, ABCNEWS.com, http://www.abcnews.go.com/sections/business/dailynews/superbowl_netads_000113.html