SUPPLY CHAIN MANAGEMENT CASE 1: Sport OBERMEYER Group 2: Jasper ten Hove<Tab/><Tab/><Tab/>03497 Manon van Opdorp<Tab/><Tab/>03461 Christian Reinders<Tab/><Tab/>03468 Peter van Rooy<Tab/><Tab/><Tab/>03526 Annemieke Verwoert <Tab/>&…showed first 75 words of 2875 total…

…showed last 75 words of 2875 total…be supplied to the retailers at a very short notice, the machines can be run overtime to get the order fulfilled. The disadvantage of setting up this facility is that it will involve large setup costs. Sport Obermeyer should think of an integrated framework linking operational changes and planning approaches to improve the firm's ability to match supply with the demand for new products. This approach could double the profits and significantly improve customer service.