Business Research Synopsis Introduction This research project paper discusses the Direct-To-Customer Advertising (DTCA) of Pharmaceutical Products: Issue Analysis and Direct-To-Consumer Promotion. This synopsis defines the research, states it purpose, explains the problem, identifies the parties involved, and describes the methods used to conduct the research. Definition of the Business Research and Its Purpose The purpose of this study was to conduct an issue analysis of DTCA. It examined the development and growth, as well as …showed first 75 words of 1168 total…

…showed last 75 words of 1168 total…of general practitioners and specialsists. Conclusion The DTCA article discussed the Direct-To-Customer Advertising (DTCA) of Pharmaceutical Products: Issue Analysis and Direct-To-Consumer Promotion. This synopsis defined the research, stated its purpose, explained the problem, identified the parties involved, and described the methods used to conduct the research. References Richardson, Lee & Luchsinger, Vince (2002). The Journal of American Academy of Business, Cambridge. Direct-To-Customer Advertising of Pharmaceutical Products: Issue Analysis and Direct-To-Consumer Promotion. University of Baltimore, MD