INTRODUCTION This is a review of the 21 aspects presented by Brian Tracy as relevant for strategic planning. This review is based on what was presented by Tracy in the video, references on the different aspects and the writer抯 reflections. 1. REASONS FOR STRATEGY 1.1 ROE Return on equity refers to the profits earned per rupee invested by shareholders or owners of a business (explained in more detail in a later section). This is the primary reason …showed first 75 words of 3541 total…

…showed last 75 words of 3541 total…and Cases for Business Policy, 1985, Kent (Boston) 4. Peter, J. Paul & Certo, Samuel C., Strategic Management Concepts and Applications, ed. 2, 1991, McGraw-Hill (New York) 5. Schein, E.H., 慍oming to a New Awareness of Organisational Culture? (1992), in Salaman, G. (ed.), Human Resource Strategies, Sage 6. O扲eilly, C., 慍orporations, Culture and Commitment: motivation and social control in organizations? California Management Review, 31:4 7. Morland, D. Verne, 慔ow to Apply "Zero-Based Thinking" to Decision-making? 2000, [on line],