The airline industry has been subject of intense price competition since it was deregulated, and the result has been a number of new carriers which specialize in regional service and no-frills operations. These carriers typically purchase older aircrafts and often operate outside the industry-wide computerized reservations system. In exchange for these inconveniences, passengers receive low fares relative to the industry as a whole. This research examines two low fare air carriers, ValuJet and Southwest Airlines. …showed first 75 words of 4065 total…

…showed last 75 words of 4065 total…Lead in Revenue Management", Morningstar.com, February 13, 2001. 6) Theo Mullen, "Travel's Long Journey to the Web - Companies seek customers, lower procurement and operating costs", InternetWeek, October 30, 2000. 7) CIO Magazine, Septmeber 1998. 8) "Southwest Airlines Selects MainControl® to Manage IT Resources; - MC/Empower® will Manage up to 10,000", PR Newswire, Septmeber 28, 1999. 9) "Southwest Airlines Standardizes on IBM's WebSphere Software", www2.software.ibm.com, January 4, 2001. 10) Michele McDonald, "Good e-vision isn't cheap", Air Transport World, June 2000.