Versace designed for the Italian fashion labels De Parisi, Genny, Callaghan, Alma, and then for Complice in 1974. The work for Complice, which he fully conceived himself marked the first occasion where his own name was included in the brand name. In 1978, Versace opened his first boutique in Milan's Via della Spiga, still selling other labels to complement his own collections. Soon, with the growing popularity of the Versace style, boutiques started to spread across the …showed first 75 words of 488 total…

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