For a company to compete in today's competitive business world is increasingly a function of how proficient they are at innovation. The goal of a company is to increase profitability, increase growth and innovation and introduce new values/norms/culture into the company. In order for a company to remain competitive, it must have maximum quality, minimum cost and maintain peak performance. The design of the organization is crucial to innovation. In ways a company …showed first 75 words of 825 total…

…showed last 75 words of 825 total…be innovative thinkers, don't rest on past accomplishments, and create programs, incentives, where out -of -the box thinking is rewarded. Suggestion boxes and rewards can serve as great incentives. This in turn will allow employees to tap into their creative side, may save dollars to the company, and increase worker's satisfaction, for it increases a sense of vital contribution to an organization. Reference: Jones,Gareth , R. (2004). Organizational Theory, Design, and Change (4th ed). New Jersey