"Among technology tycoons he stands just behind the world's richest man, Microsoft's Bill Gates (valuation $US46 billion) and Oracle Founder Larry Ellison ($US18.7 billion). The difference is that Dell ($US13 billion) is only 39, whereas Gates is 48 and Ellison is 59." (Kirby, BRW, April 1-7 2004, pp33) Michael Dell is one of the world's most successful IT entrepreneurs. There are numerous reasons for Michael Dell's success. Michael Dell uses direct selling to sell its computer. Dell once said …showed first 75 words of 1279 total…

…showed last 75 words of 1279 total…domestic sales. Dell has never sold its computer through stores of its own, but it recently made an exclusive retail agreement with Soft Warehouse, a Dallas-based discount computer chain; potential customers will now be able to test drive Dell computers before they buy. Soft Warehouse will buy from Dell in quantity and offer the computers at the same prices available to mail-order customers. Micheal Dell never stop making sure that his company will continue growing.