The WWF advertisement is aimed at people who are tax payers, they do not have to necessarily have to be in a job, they could be retired, but they have to be a tax payer to donate money to the charity. The purpose of the advertisement is to get people to donate money, but they make the reader feel privileged to have been asked to donate. The WWF's purpose is to make the audience feel …showed first 75 words of 1070 total…

…showed last 75 words of 1070 total…then goes on to tell the reader where the money goes this reassures them what happens to their money once they give it to the WWF. The WWF is trying to sell peace of mind to the reader, as if to say that if they did not give money then their conscience will make the reader feel guilty. The article uses the word "blessing" as if to guarantee a place in heaven for the reader.