Public relations (PR) is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve both the organization's and the public interest. By stating that PR practice is an art implies the element of specialized skill, knowledge and methods involved. It also implies that PR practice is not completely objective, as there are subjective factors involved. PR practice deals with the human element, …showed first 75 words of 1611 total…

…showed last 75 words of 1611 total…Media & Democracy, specializes in exposing deceptive and manipulative public relations campaigns About Public Relations, by the Public Relations Society of America Larry Tye, The Father of Spin: Edward L. Bernays and the Birth of Public Relations (1998) John Stauber and Sheldon Rampton, Toxic Sludge Is Good For You: Lies, Damn Lies and the Public Relations Industry (1995) Scott Cutlip, The Unseen Power: Public Relations: A History Lawrence J. Gittman. Financial analysis for managers Volume I. .