Dry Cleaning is a highly fragmented industry with relatively low capital requirements and the levels of operation skills needed to run the start-up and that is why traditionally Dry cleaning has been family owned / operated business. There are five essential components for success in the dry cleaning industry, which are quality assurance; equipment; service; pricing structure and customer base. Quality has to reach customer satisfaction. For the dry cleaning industry, quality refers to get the …showed first 75 words of 750 total…

…showed last 75 words of 750 total…Mr. Kransnow had done his research differently from regions to regions than he wouldn't have sales forecast problems as well as the difficulties with securing an ideal real estate site. Another thing that he could have done differently is to have recruited someone like Mr. Tritman at an earlier stage to help with the construction of a better operational procedure instead of relying on his own insight, which could have saved ZOOTS millions of dollars.