… the Indian consumer <Tab/>More aware and selective <Tab/>Has faster changing needs and habits <Tab/>Increased ability to spend on a wide range of products &…

… capitalism under the guise of cracking down on "corporate criminals." Corporate CEOs are being demonized and blamed for the collapsing stock market Bubble. Exploiting the Enron and WorldCom bankruptcies, Washington DC has imposed the most sweeping…

… seek to simplify life for our customers. That's really the Kotak difference - a firm belief in the fact that customers are more than just numbers. Whether its choosing the best investment avenue, raising funds or just making day-to-day banking easy…

… that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor. If you don't honestly believe you can deliver on your USP, pick another one to build your business on. Just be sure…

… most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it…

… When marketing gift bags, a company should target all ages and all occasions. For children there should be gift bags to suit both boys and girls. Children have their favorite cartoon characters that they adore.…

… Patrick Lynch and Sarah Horton put aptly in their Web Style Guide (2002), many of the complex Web site creations from the past few years are like "1960s architecture" making users "wince and wonder how it could ever have been fashionable." ImageStream…

… Marketing is part of all of our lives and touches us in some way every day. To be successful each company that deals with customers on a daily basis must not only be customer-driven, but customer-obsessed. The…

… implement their definition of "enjoyment", there are none so, for the average USC student other than: shopping. An ingenious idea! This week we can justify shopping and disguise the activity as homework. This time, when parents rant uncontrollably…

… at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised. Advertisin…