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Letter "M" » Morris Hite Quotes
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«It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.»
Author: Morris Hite
| Keywords:
A.D., advertise, advertising agencies, advertising agency, ad agency, agency, clients, ineffective, products, regardless, services, The Agency, The Client
«Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.»
Author: Morris Hite
| About:
Advertising
| Keywords:
bother, face to face, Mass, produced, prospecting, prospects, salesmanship, talk to
«Advertising moves people toward goods; merchandising moves goods toward people.»
Author: Morris Hite
| About:
Advertising
| Keywords:
advertised, advertises, advertising, goods, merchandising, moves
«There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.»
Author: Morris Hite
| About:
Advertising,
Money
| Keywords:
advertising, ago, buying, Europe, halfway, overspend, overspending, spent, ticket, wasted, waste of money
«To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.»
Author: Morris Hite
| Keywords:
advertiser, brand, comic, comics, consistent, consumer, damaging, defined, diffuse, diffused, diffuses, diffusing, establish, favorable, jacket, jackets, scientist, The Advertiser, well-defined
«If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.»
Author: Morris Hite
| About:
Advertising
| Keywords:
A.D., ad campaign, campaign, execution, give a damn
«The ultimate test of a finished account executive is his ability to write a sound marketing plan.»
«There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.»
Author: Morris Hite
| About:
Advertising,
Men and Women,
Newspapers,
Television
| Keywords:
den, local, newspaper
«The agency's account executive should be able to step into the sales manager's shoes if the sales manager drops dead today.»
«The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.»
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