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Letter "W" » William Bernbach Quotes
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«Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.»
Author: William Bernbach
| About:
Creativity
| Keywords:
claims, economically, lift, persuasive, practiced, properly, sales, sameness, swamp, swamps, The Swamp, urgent
«Advertising isn't a science. It's persuasion. And persuasion is an art.»
«The most powerful element in advertising is the truth.»
«If your advertising goes unnoticed, everything else is academic!»
«In advertising not to be different is virtually suicidal.»
«Word of mouth is the best medium of all.»
«Properly practiced creativity can make one ad do the work of ten.»
«Nobody counts the number of ads you run; they just remember the impression you make.»
Author: William Bernbach
| Keywords:
impression
«The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly.»
«Today's smartest advertising style is tomorrow's corn.»
Author: William Bernbach
| Keywords:
smartest
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