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Letter "C" » consumer
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«Who gets the risks? The risks are given to the consumer, the unsuspecting consumer and the poor work force. And who gets the benefits? The benefits are only for the corporations, for the money makers.»
Author: Cesar Chavez
(Activist, Labor Organizer)
| Keywords:
benefits, consumer, Corporations, Makers, unsuspecting, work force
«To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.»
Author: Morris Hite
| Keywords:
advertiser, brand, comic, comics, consistent, consumer, damaging, defined, diffuse, diffused, diffuses, diffusing, establish, favorable, jacket, jackets, scientist, The Advertiser, well-defined
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